Most agents go quiet between transactions. The ones with full pipelines don't.
Monthly brand ads that keep you visible to your sphere and farm, on autopilot, so when someone is ready to buy or sell, your name is already in the room.
"I know my database is my biggest asset, I'm just not using it like one."
"I have the business. I need the visibility to match it."
"The worst feeling in this business is finding out a past client used someone else."
The ad matters more than the budget behind it.
We've run brand ads for over 2,700 Compass agents. The ones that perform best aren't always on the most expensive packages. They have one thing in common: their ad stops someone mid-scroll. Simple image, clear message, their name front and center.
Brand ads are a long game, and we want you going in with that understanding. What they do is keep your name in front of the right people consistently, so that when someone is ready to move, you're the agent they think of first. That's not a guarantee. It's a compounding advantage. The agents who stick with it longest are the ones who understand that presence is an investment.
asked
questions
The questions agents ask us most before their first brand ads.
How do I choose the right package for me?
Growth is the starting point. Your name in front of your sphere and farm on top websites and Facebook and Instagram, every month. Scale adds site retargeting, which follows people who have already visited your website as they browse other sites. Most agents begin with Growth and move up once they have seen how it works.
What do I need to get started?
The areas you want to target and a photo you want to use in the ads. For CRM retargeting, you will also need a list of past clients to upload. We will walk you through everything on your onboarding call and confirm the details before launch.
Where do the ads actually appear?
The goal is consistent presence in the places your sphere already spends time online, so your name keeps showing up wherever they are. Your ads run across hundreds of top websites, for Scale they also follow them as paid ads on Facebook and Instagram.
What does my sphere actually see?
They see your name and face on the websites they already visit every day. It is not a one-time email or a post that gets buried. It is a consistent presence, showing up in the same places your sphere spends time online, month after month, so your name is already familiar when someone is ready to make a move.
Will this get me leads?
Leads are possible but never promised. Brand ads are built to keep your name in front of your sphere, your farm, and the people most likely to already know you. The goal is staying top of mind so that when someone in your network is ready to move, you are the agent they think of first.
How long before I see results?
Your ads go live shortly after your onboarding call. Results from brand advertising compound over time. Agents who stay with it for three or more months consistently find that it changes how people in their sphere think about them. The first month is presence. The second is recognition. By the third, it becomes the reason someone calls you instead of someone else.
How will I know if it's working?
You will see where your ads ran, how many times they appeared, and how many people clicked through. The clearest signal usually comes from your sphere directly: someone mentions they keep seeing you, or a past client reaches out after going quiet for years. That is the compounding effect showing up in real life.
Is there a contract or minimum commitment?
Brand ads run month to month with no long-term contract. You can pause or cancel with notice at any time. Most agents who make it past the first 90 days stay well beyond that, because by then the compounding effect is visible and stopping feels like giving up ground they worked to earn. But the decision is always yours.
